The “watchlist” area is for those items in the activity feed that are  of special interest or importance to the user. Think of it like Twitter  and Tweetdeck. In Twitter you get a feed of everyone you are following,  but with Tweetdeck you can have separate columns for subjects of  interest. In Quad’s case, the activity feed is everything from documents  posted about things you follow, or activities, blogs, posts, etc. or  people you follow.
The Watchlist allows the user to add and remove things from the list,  and shows a trail of things that are happening related to a subject or  activity. The user can search, and refine the search using parameters  such as more recent activity, etc.
The second area is Myprofile, which is a profile, of course, but one  that the user can add content to, including photos of what they are  doing - once again, like you would do a mobile upload to Facebook. It  also shows content such as the user’s latest blog (excluding restricted  or private information). In addition there is a tag cloud area as well.   The person’s reporting structure within the organization is also  available.
The third area is communities, which includes communities of  interest, such as a product area they are involved or working in. It  includes things like discussion forums, content (including videos),  directory, etc. The search function allows the user to search on  anything, and lets the user narrow down the search to groups,  activities, etc. that are pertinent to their work life.
The last area is instant messaging, which allows the user to search  in a directory, for someone in their group, area of interest or the  company, see that person’s presence status, and then and instant message  with them.
wholesale Cisco is only about 18 months into development of Quad (they launched  in June 2010 and rolled it out to Cisco employees in November), and I’m  pretty amazed at how useful the platform is. Cisco also has dozens of  customers at various stages of development or deployment, as well as  dozens of partners that they are working with on the Quad product.   Cisco offered partners a program enabling them to use Quad internally to  determine if it is something that they would like to sell.
From a product perspective, used Cisco created an open platform, and added a mobility aspect. When Cius  ships in May or June, Quad will ship as an application with the Cius  device. Additionally, flexible deployment models are important to Cisco,  so they are looking at all options including private cloud and public  cloud deployments.
In summary, I think that Quad is fairly impressive. It is hard to  convey how useful or visually appealing Quad is without seeing it in  action. If you get a chance, take it.  I also like the fact that Cisco  is developing Quad by learning from the company’s internal use of the  product. After the initial launch, Cisco experienced a high user  adoption rate, from which Cisco is continually learning. Cisco’s main  goal is to learn from their experience and create a useful platform that  combines social application and portals into a user experience  platform.
 
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